Impact 2021

Our Model

Our Impact

Since it was launched in 2018 to the end of 2021, Buibu Baca Buku kept growing and bringing impact to its more than 24,000 community members.

In 2021, we launched a survey measuring community member’s perception on our programs. Based on 433 members, here are our scores (scale 1-10).

Based on this survey, our score for (scale 1-10):

  • P1. Improve Target Group’s Literacy Awareness -> 8.4
  • P2. Improve Target Group’s Literacy Quantity -> 7.8
  • P3. Improve Target Group’s Literacy Quality & Critical Thinking -> 8.1
  • P4. Improve Target Group’s Sense of Empowerment & Gender Equality -> 7.5

 Digital Contents

 In 2021 alone, there were 400 contents that in total, on average, each post reached 3098 accounts. In total the posts were liked 82,126 times and saved 16,903 times. 222 of the contents were book reviews, recommended by either Buibu Baca Buku team or by the community members.

Reading Challenge

Reading Challenge 2021 was joined by 220 community members who shared their challenges through Instagram Stories. At the end of 2021, according to 157 responses on Reading Challenge Wrap Up 2021, community members stated that ‘Reading Challenge’ program motivated them to:

  • Improve their reading interest & consistency (93%) – average score 8,98
  • Increase the number of book they read (86%) – average score 8,85
  • Widen the variety of book they read (73%) – average score 8,24

Other Programs

In 2021 we held 50+ events on Zoom and IG live, including a Read Aloud competition. We have collaborated (including being media and community partner) with more than 40 partners, from various individuals, communities, publishers, companies, and organizations.

In 2021 alone, our freebies were downloaded about 1000x.

Survey 2021

In 2022 we just launched a report of a survey that we conducted at the end of 2021. The full report can be accessed from this page. This survey tried to identify the most significant problems experienced to build reading habit and what kind of activities are popular and effective to support reading habit. It also came with some insights and recommendations for individuals, parents and the community including book clubs. The survey was in Bahasa Indonesia and got 770 responses.

The survey was one of our attempts to scale our impact on improvement of reading habits in Indonesia.

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