Impact 2022

In 2022, we improved our impact measurement method while using the same model with the same programs.

Our Model

Our Impact

In 2022, Buibu Baca Buku kept growing the community, to 33,000+ community members on Instragam and 1,300+ Buibu Baca Buku Best Friends & Family. We also recruited 10 volunteers, expanded the team to 17 volunteers.

Overall Perception Score

On 4 – 13 December 2022, we launched an annual survey in order to measure community member’s perception on our programs. Based on 188 members, here are our scores (scale 1-10).

Based on this survey, our score for (scale 1-10):

  • P1. Increased members’ AWARENESS to read -> 9,3
  • P2. Increased members’ INTEREST IN READING and THE NUMBER OF BOOKS that members read -> 8,9
  • P2 & P3. Increased the VARIETY OF BOOKS that members read -> 8,7
  • P3. Brought new perspectives and made members THINK more CRITICALLY -> 8,8
  • P4. Drove members to feel more EQUAL to the opposite sex in general (working environment, community, society, etc.) -> 8,2
  • Other P -> ENCOURAGED me to do activities that make me a ROLE MODEL LEARNER at home* (answered by 148 people) -> 8,6

Measurement of Each Program

Digital Contents

 In 2022, we shared 370+ contents on Instagram Feed @bbbbookclub. 193 posts (52%) are book reviews & recommendations from various genres by either Buibu Baca Buku team or by the community members, encouraging more diverse books to read.

On average each post on IG feed reached 3000+ accounts. According to insight from Meta, we reached 207,000+ accounts from 1 January 2022 – 31 December 2022.

Event & Discussion

In 2022, we held 28 discussions attended by total 900+ participants:

  • Zoom – 20x
  • IG live – 5x
  • Offline meeting – 3x

We measured each of event and discussion through direct surveys. Here are the scores based on sum 286 participants that filled our survey activities (confidence level 95%, margin of error 5%)

  • P1. Increased members’ AWARENESS to read -> 9.1
  • P2. Increased members’ INTEREST IN READING and THE NUMBER OF BOOKS that members read -> 9.1
  • P2 & P3. Increased the VARIETY OF BOOKS that members read -> 9.1
  • P3. Brought new perspectives and made members THINK more CRITICALLY -> 9.3
  • P4. Drove members to feel more EQUAL to the opposite sex in general (working environment, community, society, etc.) -> 9.4

Competition & Challenge

In 2022 we organized 2 competitions:

  • Korea Literature Review Competition 2022 – 176 participants -> From Korea Literature Review Competition 2022, we measured P2 (9.5) & P3 (9.5) through the form submission.
  • BBB Read Aloud Challenge 2022 – 220 participants

Reading Challenge

Reading Challenge 2021 was joined by:

  • Participants sharing & tagging us on social media: 500+
  • Participants filling out the form: 255 members

According to 196 responses on Reading Challenge Wrap Up 2022, community members stated that ‘Reading Challenge’ program motivated them to:

  • P1. Increased members’ AWARENESS to read (91%) – average score 8,98
  • P2. Increased members’ INTEREST IN READING and THE NUMBER OF BOOKS that members read (90%) – average score 8,85
  • P2 & P3. Increased the VARIETY OF BOOKS that members read (85%) – average score 8,24

Collaboration

In 2022, we collaborated with 50+ partners, including: 

Gramedia Pustaka Utama, Penguin Random House SEA, JakTent, Festival Baca Asia, Patjarmerah, Siberkreasi, Advislab, Goethe Institut Bandung, LTI Korea, Ibu Punya Mimpi, Podluck Podcast, Parentalk.id and many more!

We also shared these on our Instagram:

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