Another year to grow…
It’s 2025 and BBB has grown as both a nonprofit organization and a community.
We did a lot of internal capacity building, improving the organization management, and building a dedicated ‘People & Knowledge’ team, so that we could welcome more volunteers.
Guess what, by the end of the year, we’ve grown to a team of 49!
As community, we grew our audience into 52,000+ on instagram as our main platform. By the end of 2025, we also had 3,000+ members of BBB BFF (Buibu Baca Buku Best Friends and Family) and from that number, 1,000+ of them are on Whatsapp Group Community. We now have 8 sub-group where we interact closely with BBB BFF.
Impact Model
We updated our impact model by including enabling collective action and driving systemic change as a strategic process to achieve what we aim: More women, especially mothers, have literacy and critical thinking skills, so they can make well-informed decisions to shape her own future and empower her surroundings.
Check out the diagram below:
Our Activities
Staying true to our intention to reached more, engaged more, meaningfully, we use our instagram account to:
- Interact and engage with our community
- Share our bookish content
- Publish all of our programs and activities
- Support our friends’ program and activities as media/community partner
In 2025, we’ve shared 350+ posts and 250+ stories and got 3 million views, with 457k+ reach (47% increase compared to 2024) and +62k interaction (100% increase compared to 2024!).
We also engaged with 5,900 total participants from 112 events we’ve organized and 46 other events we suppoerted through regrant scheme.
- Buibu Baca Bersama, an online reading book session where we gathered with women, especially mothers, around Jabodetabek and Bandung, to read and discuss our readings. With total of 56 sessions throughout 2025 and 330 total beneficiaries.
- Climate Literacy for Mothers, which has been around since January 2024 had 10 online events and 12 offline events with 960 total beneficiaries. We also had a regrant scheme where we collaborated with local communities to create activation events for our Seri Keluarga Panik book. With 44 regrant events by local communities, we have engaged with 2,633 beneficiaries throughout Indonesia.
- From June to September, we were honored to be the host of Korean Literature Review Competition and Discussion Series again, after our first time back in 2022. The review competition, where we asked participants to review 3 popular healing fiction books, we received the total of 208 book review submissions.
We also collaborated with publishers and individuals to organize 3 online discussion. We successfully engaged with 583 total participants for the whole program (including the closing ceremony and 2 other events through regrant scheme). - At the end of 2025, we collaborate with Think Policy to organized two webinars (Belajar Bareng Kelas Literasi Politik dan Kebijakan para Ibu) which gathered more than 140 participants. These webinars served as pre events for our newest fellowship program which was launched and started in January 2026; Politics and Policy Literacy for Mothers. We invited 10 Buibu Climate Leaders from various communities to join us for the fellowship!
What Buibu and Manteman Think are Important for Us
We always provide feedback form for every activity. That’s how we measure the participants perception of our programs.
Here are the average scores:
9.6
Improve women, especially mother’s Literacy Awareness
8.7
Improve women, especially mother’s Literacy Quantity
8.7
Improve women, especially mother’s Literacy Quality and Critical Thinking
8.8
Improve women, especially mother’s Sense of Empowerment as a Part of Community
Not only about numbers, we are always grateful for the kind words…
The Annual Reading Challenge
We are grateful for all the support for our annual Reading Challenges. We remember Buibu and Manteman keep asking about the challenge since the end of December. This year, we use the Instagram’s add yours feature to make it easier for everyone to join.
690 Buibu and Manteman shared the Reading Challenge 2025 template throughout the year
260+ shared our Reading Challenge Wrap-up 2025 template in December. 200+ also filled out the form and recommend their favorite books in 2025.
To make the reading journey even more fun, we also released our annual freebies in January. The digital ones were downloaded 120+ times throughout the year. This year, we also gave them away in-person!
More Collaboration
We believe that collaboration is one of the most wonderful ways to scale our impact! In 2025 alone, we collaborated with 100 partners.
Also check out the full list of our collaborators here.
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Let’s Talk More about Our Climate Literacy for Mothers Program
2025 is our second year running Climate Literacy for Mothers Program. This initiative has grown so much and engaged even more local communities throughout Indonesia.
As of December 2025, we distributed 7.000+ Seri Keluarga Panik books to more communities in Indonesia. Even more than that, we also empowered 50+ more Read Aloud Communities in 16 provinces in Indonesia to organize activation event to help families across the country see why climate change matters and how they can be part of the solution
Event publication and event documentation from local communities
Impact of Children’s Book Distribution and Activation on Participants’ Climate Literacy
We asked our participants to fill our pre event and post event survey on every activation events. Here’s what we learned:
more than numbers, we also loved to hear what participants said about the program:
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What’s next for BBB Book Club?
2026 is the eighth year of BBB and we aim to balance our growth by strengthening our roots and scaling our reach. We will share more about our journey—the wins, the lessons, and the stories in between. At the same time, we will transform our internal systems into a space where every contributor can grow, lead, and thrive. By deepening our engagement with stakeholders and investing in the people who power our programs, we are building a BBB that is as strong on the inside as it is on the outside.
We invite you to stay close, stay curious, and continue growing alongside us. With your continued support, we can’t wait to see the next chapters unfold.
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Read the PDF version of BBB Activities and Impact Measurement Report 2025 here:
Buibu Baca Buku Book Club 